Stop losing bookings
at 3 AM in 4 languages.
An AI Partner that runs your WhatsApp around the clock. Files your owner Friday report in your tone. Checks your licences before the fines hit. Apex Property is one of the operators we run with, 100+ villas in production in Bali.
No retainer, no slide deck. We take on five audits a month so Sami runs each one himself.
Property operators we work with in Bali
100+ villas · 14 months liveYou're paying staff to do
what AI does in 60 seconds.
Six pains we hear in every discovery call with a Bali villa operator, with the dollars they cost you. Tell us which one sounds the most familiar.
The 3 AM inquiry.
You're asleep. A competitor's WhatsApp replies in 60 seconds. The guest books with them. $600 commission gone. Airbnb's own ranking rewards faster reply: 10-20% more bookings just from being first.
The Friday report drag.
6 hours every Friday stitching Booking, Hospitable, Airbnb and WhatsApp into one owner email. 300 hours a year. $7,500 of your time. And the owner still asks why he wasn't told.
Calendar link failed. Double booking.
iCal sync stalled 20 minutes. Two guests, one villa. $500 OTA penalty per incident, the 1-star review, and the algorithm quietly demotes the listing for a month.
March 31, 2026: enforcement is here.
Most Bali villas aren't compliant yet. Airbnb is verifying NIB, KBLI, PBG and SLF before listings stay active. Fines run $500-5,000 per villa. Foreign owners risk deportation.
OTA commission eats half your fee.
Airbnb and Booking take 18-25% before you cover staff. Across 50 villas that's $360K a year leaving the door. Direct WhatsApp bookings cost zero, if you can answer them.
Owners pulling the villa to a competitor.
Staff turnover is the #1 barrier property managers cite. One villa lost is $5K-15K in annual management fees. Termination clauses don't forgive a missed report.
Where your revenue comes back.
Three pillars matched to the pains that hurt most. Your team takes care of the guest experience and growth. The AI handles the 3 AM inquiry, the Friday owner email, and the March 31 paperwork.
Answer every inquiry in 60 seconds. In their language.
English, Indonesian, Mandarin, German, French. An AI agent on WhatsApp qualifies the lead, checks live availability, sends matching villas with photos and the listing PDF, books the viewing visit. Your competitor is asleep too. The difference is yours never is.
- 110-20% more bookings on inquiries you currently sleep through (Airbnb's own ranking math)
- 160 second average first reply, every hour of the day
- 15+ languages with no extra setup, every guest in their own tongue
6 hours becomes one click. Drafts only.
Every Friday morning, owners get their occupancy, revenue, upcoming bookings, maintenance log and PB1 tax paid. Auto-generated in your tone, in the owner's preferred language. Sent only after you read it. You look more on top of things, not less.
- 2~$7,500/year saved on report compilation alone
- 2Owner Friday email auto-drafted in your brand voice
- 2Cross-source reconciliation: Hospitable, Airbnb, Booking, WhatsApp
Audit, file, sleep at night.
March 31, 2026 enforcement is live. Airbnb is verifying NIB, KBLI, PBG and SLF before listings stay active. We audit each villa, file the PHR, remit the PB1 10% hospitality tax, and keep an Indonesia-resident audit log so the next inspection is paperwork, not panic.
- 3~$500-5,000 per villa in fines avoided
- 3PHR filing + PB1 remittance handled per villa
- 3Miss a filing on our watch, we fix it on our time before the next inspection.
Cleaning, maintenance,
laundry, transport. Also handled.
Your team still does the work. The AI makes sure the right person is on it, with the right info, before the guest knows there was a problem.
Check-out triggers the right cleaner.
The moment a guest checks out, your cleaner gets pinged with the villa, the time, the access code and the special-request notes. Photo proof comes back into the dashboard. Late or missed cleanings escalate to your ops lead before the next guest arrives.
Broken AC at midnight is a ticket, not a fire.
Guest reports an issue on WhatsApp. The AI logs a ticket, classifies the urgency, pings the right vendor (electrician versus handyman versus plumber), and tells the owner the next morning. Nothing dies in a chat thread.
Item count, pickup, return, reconciled.
Every check-out fires a laundry pickup request with the exact item count from the villa profile. Pickup confirmed in the dashboard. Returns reconciled with what went out. Missing towels stop being a guessing game between you and your vendor.
Airport pickup, on time, every time.
The AI Concierge offers airport pickup right at the booking confirmation. The driver gets the flight number, the villa address and the guest's WhatsApp. Auto-reminder two hours before the flight lands. No more 'I forgot they were arriving today.'
Your existing cleaners, laundry vendor, drivers and handymen stay yours. We just stop the chaos around them.
How Apex Property runs 100+ villas on AFP.
Apex came to AFP after stitching SaaS tools that never spoke to each other. The AI now takes a guest from first message to deposit in Apex's account. It files the owner report Friday morning. It keeps the calendar synced across every channel.
What Apex's stack does in production every day.
14 months running 100+ villas with Apex Property in Canggu. The AI handles WhatsApp in 3 languages, sends Friday owner reports in each owner's preferred language, keeps the calendar synced across every channel. Zero downtime. The Apex team is back to humans handling the calls that matter.
- ✓WhatsApp AI agent live 24/7 in English, Indonesian and more. 60 second average first reply, every hour of the day.
- ✓Lead-to-deposit pipeline takes a guest from first message to payment confirmed in Apex's account, with no human in the loop until it matters.
- ✓Owner Friday report auto-drafted in Apex's tone, in the owner's preferred language. Sent only after the Apex team reads and approves. Owner-safe by design.
- ✓Calendar synced in real-time across Airbnb, Booking and Hospitable. Zero double-bookings since launch.
- ✓Compliance vault tracks NIB, KBLI, PBG, SLF and PHR filings per villa, audit-ready before March 31 enforcement.
- ✓Cross-source ops database reconciles 16 different views of the same villa across Monday, Hospitable, Drive and WhatsApp.
We're talking to other Bali operators about the same stack. Yours could be next.
Marketing & content on autopilot.
Bookings need visibility. Visibility needs content, week after week, in whatever languages your guests speak. We hand most of that engine to the AI so your team can spend their afternoons on something more useful.
Instagram & TikTok content
From the photos you already have, the AI puts out around 30 posts a month. Captions in your tone of voice, hashtags tuned for Bali villas, scheduled across Instagram, TikTok and Facebook. You stop paying an agency to do this.
- Captions in EN · ID · CN · FR
- Hashtags that actually work for Bali villas
- Auto-post, or a queue you approve in two minutes
Reels & short-form video
Dump raw drone or phone footage into a folder. The AI cuts it into vertical reels with hooks, music and subtitles already baked in, ready to publish. This is the format pulling most of the new direct inbound on Bali villas right now.
- Built from raw clips, drone or phone
- Intros and end-cards in your visual style
- Subtitles burned in automatically
DMs & comments on every platform
Instagram and TikTok DMs land in the same AI Concierge that runs your WhatsApp. One trained agent, every inbox. Comments get a personal reply inside a few minutes, not a few days later.
- IG, TikTok, FB and WhatsApp on one brain
- Comments answered with the right tone for the mood
- Real leads pushed straight to your team
Reviews & public reply drafts
Every new review on Airbnb, Booking, Google or TripAdvisor lands with a draft reply ready in your tone of voice and the right language. Your team approves it in one click. The angry ones get answered fast, without the usual scramble.
- Written in your voice, not a template
- Sensitive ones get flagged for a human first
- Tracks anything the owner might need to hear about
Email & WhatsApp rebook engine
Past guests, anniversaries of their stay, last-minute calendar gaps. The AI segments them and sequences the emails or WhatsApps for you. The campaigns pull from the same database that runs your ops, so direct bookings come through without you paying the OTA cut.
- Segmented by stay value and where they came from
- Triggers itself when the calendar opens up
- Tells you exactly how much revenue it brought back
Dynamic pricing intelligence
The AI watches your comp set, the local events calendar, the season, lead time and your own occupancy. Once a day it surfaces specific rate suggestions, per villa, per night. You still hit Apply yourself. You just stop guessing.
- Inputs from your comp set and the events calendar
- Recommendations per villa, per night
- Apply with one click straight to your PMS
Same brain on every channel, so your villas stay top of mind without anyone scheduling a single post.
Honest numbers, not "let's get on a call to discuss".
These ranges cover most Bali property operators we talk to. Final number depends on integrations and team size. Walk into the audit already knowing roughly what you'd pay.
We're onboarding a limited number of founding partners this quarter. Founding slots get reduced setup. Once the slots are filled, pricing returns to standard.
Single module
+ $300–400 / month
Pick one of the three pillars to start, usually the AI Concierge on WhatsApp. We scope and ship in 3 to 4 weeks, then keep tuning it monthly.
Property partnership
+ $500–700 / month
The full three-pillar stack live in your operation: AI Concierge, booking automation, owner portal. Embedded monthly, every channel connected, every owner reported to.
Custom build
monthly partnership extra
You have something unusual: a portfolio of 100+ keys, a non-standard PMS, a marketplace play. We scope it on a call and quote in a week.
All prices in USD, before tax. Setup billed in two tranches (50% / 50%). Monthly cancellable with 30 days' notice.
Questions we get every week.
How long until we go live?
Three to four weeks for a single module from kick-off to first message sent in production. Six to eight weeks for the full three-pillar build with calendar, payments and owner portal wired in.
Will the AI talk directly to my owners?
No. The AI prepares drafts that your team reads and sends. We learned this with Apex after a previous agency sent five spam messages to one of their owners. Owner-safe by design.
Does it work with my existing PMS?
Hospitable today (the system running Apex's 100+ villas), Airbnb, Booking.com and Vrbo for calendar sync, plus your direct site. Other PMS like Lodgify or Smoobu we wire on scoping if you're already on one.
Who owns the AI agent and the data?
You do. The WhatsApp number, the conversation history, the database, the prompts, everything sits in your accounts. If you ever leave AFP, you keep all of it.
What if my villas are mostly on Airbnb?
Most of our work happens upstream of the OTAs anyway, on your WhatsApp, your direct site and your guest relationships. We connect to Airbnb for calendar sync and reviews, but the AI agent is yours, not theirs.
What if my staff don't speak English?
The AI itself works in English, Bahasa Indonesia, Mandarin, French and German. The dashboard runs in English. Silmi handles training in Bahasa for your team directly.
The two people you'll actually be working with.
We're not selling you software. We sit inside your operation every month, tuning the AI as your villas, owners and channels keep changing. The first build ships in weeks; the partnership is what makes the rest worth doing.
Sami Ouaguenouni
Founder · AI strategy & engineering
Belgian, based in Bali. Runs every engagement himself, from the first discovery call through scoping and the build. 10+ businesses launched across four continents. Speaks French and English, working on his Indonesian.
Silmi Alifia Nabila
AFP Indonesia Lead · Client success
Also based in Bali. She's the person you'll be messaging week to week for onboarding, training and anything that needs a human on the ground. Bahasa Indonesia and English.
Embedded, not contracted.
We don't drop code and disappear. We're inside your ops every month, tuning prompts, fixing what drifts and shipping the next iteration before you have to ask.
Built in Bali.
Same time zone as you. Same internet outages too. We know which OTAs actually convert here, when the high season really starts, and how a European inquiry differs from an Asian one.
Property is our vertical.
Hospitable, Airbnb, Booking, Monday, WhatsApp Business and the AI engine underneath. We've already wired them together for a Bali operator running 100+ villas. You inherit those integrations on day one.
Founder-led, no middlemen.
Sami runs every engagement himself. There's no account manager between you and the person actually building it. No ticket queue either.
Beyond property
Same model. Any business with a customer and a leak.
The property stack started with WhatsApp, owner reports and compliance. The same logic applies to any operation where staff are answering the same messages, chasing the same no-shows, or losing leads overnight. We've built versions of this for clinics, wellness studios, padel clubs and more.
See all verticals→Inside your ops. One report on what's bleeding.
We shadow your WhatsApp, your owner reports and your calendar sync. You get a written report on what's leaking revenue, in dollars. You decide if we ship the fix. No retainer, no slide deck, no commitment.
Five audit slots open this month. Sami runs each one himself, one at a time.